A successful entrepreneur is one that never rests on their laurels. While it is our hope that you are happy with all that you’ve accomplished in your business, it is equally important that you are looking to the areas where you have not met your expectations, areas where there is room for improvement, and being goal oriented as you calculate your results on a weekly, monthly, and annual basis.
Thankfully this is a simple matter of deciding what it is that you want from your business. What is the most important thing to you? Is it repeat business, new clients, media attention, the respect of your industry peers? These are the questions you must ask yourself and the creation of and the following of a marketing plan might be exactly what you require.
The easiest way of envisioning a market plan is looking at two important factors. First, what you have accomplished and from there ask yourself where you want to be. From there you will see a simple gap and make sure to address this first and foremost when writing your marketing plan. These are the questions that must dominate your thoughts as you prepare the plan to arriving at your goals.
Don’t simply say, “I want to make more money”, or, “I would like more clients”. The question must be, “How much more money?” and “How many new clients?” Your goals must be measurable and attainable for you to get a sense of what you have accomplished and what you have yet to accomplish. Continue reading