No doubt, a logo is an important branding element. It is put on your business cards, featured on your website, imprinted on t-shirts, engraved on pens, displayed on a car, etc. It’s a visual representation of your brand.
When it comes to designing a logo, how do you decide on a color? Does your designer give you a few choices and you pick the best-looking one? Or, do you tell your designer “I want it in red?”
No matter the process, you need to be in the mind-set of a chief branding officer. Pick a logo and the colors that will be most beneficial for your brand. Specifically, a logo that will get you remembered, a logo that will be clearly differentiated from your competition and the industry.
The reason we all think of brown as UPS’s color is that nobody claimed it before them. People choose logos based on their personal preferences (yes, A LOT of us like blue, in fact, 42% say blue is their favorite color), but it really should be based on the branding strategy.
Our small-scale study
Recently, we ran a Promotional Items Makeover contest and one of the optional questions was primary brand’s color. See a visual representation below (the bigger, the more frequently it was showing up):
37% of companies said that their color is blue (42% claim blue to be their favorite color):
You don’t want to be at the top of this list! If you’re at the top, you’re like everyone else.
Now, let’s reverse the stats and highlight the colors that will STAND OUT: high chance of being remembered AND associated with your brand (remember the “What can brown do for you” campaign from UPS? Only 2% mentioned brown as their brand color).
Pink, teal, brown, purple, even gray! Do you notice the blue, or red, or green (it’s hard to stay away from green when your brand name is “GOpromos”).
Is your brand well differentiated from the competition? Let’s discuss in the comments or GOpromos Facebook page.