Why Buy Promotional Products?

It’s a fact: people love stuff. Stroll through a trade show sometime and see how much buzz a nifty giveaway creates. Next time you’re at a conference, notice how eagerly attendees (yourself included) rummage though their “swag bags” to see what goodies the sponsors have provided. For event giveaways, corporate gifts, and dozens of other purposes, promotional products create an impression that lasts longer than any ad or business card.

And the evidence is much more than anecdotal. Recent surveys revealed that:

  • 76% of respondents could recall the company name on a promotional product they had received in the past 12 months … but only 53% could recall a single advertiser they’d seen in a magazine or newspaper in the past week.
  • 72% of trade show attendees who received a promotional item remembered the name of the company that gave it to them—and 76% had a favorable attitude toward that company.
  • Including a promotional product with a pre–trade show mailing increases the likelihood of attendees stopping by the booth.*

Here at GOpromos, you’ll find the perfect promotional items for your business or organization—and our helpful staff is here to make selecting and ordering products fast, easy, and yes, even fun. Contact us today at 1-800-523-9909 for personalized assistance.

* Source: Promotional Products Association International (PPAI), 2009 Promotional Products Fact Sheet

 

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